CA R O L E M E R S O N, Founder & Principal
Equal parts creative and strategic, Carol takes an avant-garde approach to delivering a truly curated design experience for every client. With a career that spans over two decades, she blends interior design expertise with project management precision and a deep understanding of hospitality, construction, and development.
Although Carol’s professional foundation lies in development rather than a formal design degree, her affinity for interiors was kindled long before her corporate career began. Growing up on her family’s farm along the North Dakota–Minnesota border, she crafted her very first three-story Barbie home from scraps of wood, paper and fabric — a creation born not only from circumstance, but from imagination and an early understanding that beauty can be built by hand. When her parents later began restoring their early-1900s farmhouse, she eagerly joined in, learning how architecture, craftsmanship, and heart converge to turn a house into a home. Those formative experiences revealed an instinctive eye for balance and detail that would quietly guide her path for decades to come — shaping a lifelong passion for thoughtful, timeless design. Over the years she would go on to refine that innate talent by learning from some of the industry’s most distinguished architects and designers at Marriott, The Ritz-Carlton, and Disney — further deepening her appreciation for spaces that evoke both purpose and emotion.
Carol officially entered the residential construction and design field in 1997, working under the mentorship of a luxury custom home builder in Gainesville, Florida. Their collaboration on a kitchen project earned a coveted Parade of Homes award for innovative design — an early recognition of Carol’s forward-thinking aesthetic.
In 1999, she relocated to Orlando, where she stepped into the corporate hospitality arena as a consultant with The Walt Disney Company. Carol later joined the Marriott and Ritz-Carlton Golf Development team under Marriott International, contributing to the development of prestigious courses including Son Antem Golf Club in Mallorca, Spain, Camelback Golf Club in Arizona, and Shadow Ridge in Palm Desert, California. In 2002, she transitioned to the vacation ownership division with Marriott Vacations Worldwide and The Ritz-Carlton Development Company, where she played an integral role in countless landmark projects such as:
Newport Coast Villas – Newport Coast, California
Grande Lakes – Orlando, Florida
Ocean & Aruba Surf Clubs – Aruba
Crystal Shores – Marco Island, Florida
Las Vegas Grand Chateau – Las Vegas, Nevada
Playa Andaluza – Costa del Sol, Spain
Village D’Île de France – Disneyland Paris